The Tipping Point - Malcolm Gladwell

A fascinating and well researched book on what causes epidemics or fads. It includes examples from the start of the American civil war to Sesame Street. The information that made the biggest impact on me was, that in all examples included, it was a small thing that led to the epidemic; but it was the right small thing.

I can tell that some of these concepts are relevant to my job of encouraging people to reduce their negative environmental impact by changing their behaviour, and I hope to make use of them in the future.

Bookcrossing journal - controlled released